The first thing Metal Hammer stats is the average age and gender of the reader. 85% are young males and the average age is 22. 41% are in employment and 51% are studying. It then goes onto explain the reader habits. The first fact they give is that an average reader spends 3 hours reading each issue and 85% will keep the issue for future reference. The next point is about how the reader will responded to the magazine. 61% of readers will make a purchase as a result of the magazine and 61% will visit a company's website as a result of something in the magazine. The next points are how the readers are involved in the music scene. Half or the readers go to a music gig at least once a month and 79% will be attending a music festival in the next twelve months. 2/3 of the readers also play the guitar and 1/3 are in a band. 76% feel they are the first to know about new music and 93% give advise to friends and family. £112 is the average amount spent by on reader on music each month.
From this i conclude that the readers of Metal Hammer are passionate about music.They have a good knowledge about music and love to talk about it. They are also male and young.
This is the media pack for Rocksound. The first thing in the media pack is key facts about the magazine. It has the circulation,readership and frequency. It also has the core target as being 15- 24 year old. It also states what shops the magazine will be available at. The next page has more specific facts about the readers habits. The first thing they state is that 58% of readers are female with an mean age of 21. 80% of which regularly go to gigs and festivals and 61% spend over £25 a month on clothes. 30% also by a new computer game every month. 73% are musicians and 63% visit a music shop once a week. Readers spend and average of 2 hours reader each issues and often keep it for future reference.
"The elusive and highly desirable youth culture market. For
our readers, music is more than something they listen to.
It’s a way of life. Rock music defines the clothes they wear,
the films they like and the games they play. Readers turn to
Rock Sound to tell them what’s hot and what’s happening
in the music scene that makes their world. Our readers
influence others to purchase products. They are usually the
first to know and take pride in spreading the word."
Above is a quote taken from the media pack. It gives a detailed review of the personality of their readers.
Overall i conclude that the average Rocksound reader is female and aged in between 15 - 24. They love to spread the word about new music and enjoy going to gigs and festivals. They also take a lot of pride in the way they look.
Both these media pack have been helpful in helping me establish my target audience. The target audience of my magazine will be:
Aged between 15 - 24 - this is a good range and isn't too broad.
Students - students will have more time to listen to new music they are also more excepting of new and upcoming bands.
Individualists - my target audience will like too look good and mainly shop at clothes store such as H&M. They like to stand out and will think of themselves as "emo" or "scene".
Most of them will be musicians themselves
Knowing my target audience is a key part of making my magazine successful. I can make all of the people i use in my magazine will look appealing and wear similar clothes to them. I can also use a language they can relate with. If i wrote my magazine articles too formally that may put them off. Using a more relaxed and having a conversational tone to my articles will help the target audience feel more relaxed and make them enjoy reading it. Knowing my target audience means that i can make the content of my magazine appropriate to them. If i put articles in my magazine about stuff they didn't want to read about (e.g. spice girls reunion) then they wont want to buy the magazine.
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